As everything is condensed into one page, it can be difficult to gauge what pages or content your audience responds to the best. Harder Analyticsįinally, gathering data for a Parallax design could be significantly more complicated than your traditional website. If your mobile-based patrons are not satisfied with the loading time and rendering, it could be bad news for your brand. You will have to design a website that is mobile-friendly to increase its reach. Similarly, it can be more difficult for mobile users to navigate. For instance, if your website renders well in Firefox, it might not work as great for Chrome. The complexity of Parallax’s code will also make it more difficult to load in specific browsers. This is not ideal for online consumers with slower internet speeds, which reduces user satisfaction. Parallax uses computation for each jquery script, which could take longer depending on how much information your website contains. Due to Parallax’s code, it will take the entire page quite a bit more time to load than if you were using a traditional website design. Slows Down Loading TimeĪnother important SEO guideline is for websites to have loading times as quickly as possible. This causes saturation of keywords in one page, which is not a great SEO practice. Having a lot of information on one page reduces the need for multiple H1 headers. Because Parallax uses animated scrolling, you will have to try to condense as many pages as you can into one.Īs a result, not only are you reducing your pages but your use of headers as well. One significant reason why Parallax is bad for your SEO is that search engines are typically looking for websites that are rich in content. In fact, it can affect your website’s SEO significantly. Although Parallax makes web design more engaging, there are still some downsides. Of course, anything new won’t be perfect. This new design allows you to tell your story in a unique way. It also boosts engagement with the audience, as website visitors can play around with the website’s interactivity. Parallax scrolling animations breathe life into the page, with the animations adding a very attractive effect. Because it is highly interactive, it brings out a certain “wow factor” that makes their website look and feel unique. Why Brands Use Parallax Web Designīrands have been using Parallax web design for a number of reasons. However, what exactly do we know about Parallax web design, and is it actually good to use for your website? Read on for a quick breakdown of Parallax Web Design and whether or not you should use it on your website. These are similar to ones used in 2D gaming, and they bring out a unique form of web design that many firms have begun to utilise. Now what is Parallax web design? - it’s a design that allows backgrounds to operate in a 3D-like effect as you scroll down the page. With new trends in web design comes Parallax.
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