![]() ![]() ![]() Going back to 2003, I’ve had a business that I bootstrapped to an exit and then another business that exited with the aid of a private equity firm. I’ve had a couple of exits so I used those proceeds to acquire Blush and Bar. The name Blush and Bar has a good interplay between feminine and masculine.ĭid you use your own cash for the purchase and how do you think about financing going forward? I was looking for a good opportunity with good momentum and obviously needed to consider the acquisition cost run the business. Was there a specific reason you decided to purchase Blush and Bar rather than another online jewelry brand? So I think the macroeconomic forces of something with the ubiquity of jewelry and full funnel visibility is what led me to e-commerce With lead generation we are the people who facilitate the transaction or master the handoff we would have no lifetime value component and no full funnel visibility. I come from the lead generation space and wanted to have a brand for the very first time. What got you interested in selling jewelry through eCommerce channels? It’s a small dollar jewelry business, with an average order value of about $90. Team: 1 FTE + virtual assistants + 1 subcontractorīlush and Bar is a business I acquired back in 2019. Product: Small dollar jewelry in the ‘mestige’ (mass market luxury) market We discuss why he bought this brand over others, relationships with vendors and user acquisition costs. Blush and Bar makes small dollar jewelry that they sell 100% online. In episode 9 of The Next Big Thing, we chat with Daniel Wesley, the owner of Blush and Bar. The Next Big Thing discusses topics that other e-commerce entrepreneurs will find useful, such as user acquisition, manufacturing, financing and tools the companies use to keep them moving forward. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |